Comfort

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26x 2.0" semi-slick street tires

- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.

Have you ever been described as having caviar taste on a hotdog budget? We've all been there, but we don't think you should have to sacrifice on any of the bells and whistles that get you excited to ride along your path to personal fitness. Meet the Roll Sport Low-Entry. It has everything you need to help achieve your goals, like a comfortable and upright geometry that makes getting on and off the bike super easy, wide and grippy 650b tires, hassle-free mechanical disc brakes, and a big mix of Shimano components that are built to withstand years of riding. You don't have to sacrifice, you just need the Roll Sport Low-Entry. - The Low-Entry Roll is made of our A1 Premium Aluminum. It features our Ground Control Positioning that makes it easy to put a foot down when stopped, while our Low-Entry design makes getting on and off a breeze. Lastly, the frame comes ready with rack/fender mounts. - Wide diameter, 650b x 2.3" Nimbus II Sport tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions. - Equipped with our Body Geometry "The Cup" saddle, you can expect a supreme level of comfort anywhere you take the Roll. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. Don't worry, though—we have your back with the Roll. It has everything you need to help you along your journey of being the fitter, better you. Wide, traction-packed tires? Check. A comfortable, upright geometry that keeps a smile on your face, even when the times get tough? You know it. Reliable components and a frame that'll stand up to the elements? It's all there in a package that's pretty on the eyes and a joy to ride. - The Roll is made of our A1 Premium Aluminum, and it features our Ground Control Positioning that makes it easy to put a foot down when stopped. This Roll also comes ready with rack/fender mounts. - Wide diameter, 650b x 2.3" Nimbus II Sport tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions. - Equipped with our Body Geometry "The Cup" saddle, you can expect a supreme level of comfort anywhere you take the Roll. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. Don't worry, though—we have your back with the Roll Low-Entry. It has everything you need to help you along your journey of being the fitter, better you. Wide, traction-packed 650b tires? Check. A comfortable, upright geometry that keeps a smile on your face, even when the times get tough? You know it. A frame that makes putting a foot down and getting on and off the bike a breeze? It's all there in a package that's pretty on the eyes and a joy to ride. - The Low-Entry Roll is made of our A1 Premium Aluminum. It features our Ground Control Positioning that makes it easy to put a foot down when stopped, while our Low-Entry design makes getting on and off a breeze. Lastly, the frame comes ready with rack/fender mounts. - Wide diameter, 650b x 2.3-inch Nimbus II Sport tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions. - Equipped with our Body Geometry "The Cup" saddle, you can expect a supreme level of comfort anywhere you take the Roll. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.

Here’s your invitation to ride. With comfortable, upright positioning and a suspension fork and seatpost to smooth out rough roads or paths, Cypress makes it easy. Smooth-rolling 700c wheels give Cypress a comfortable ride, even when things get a little bumpy. The suspension seatpost soaks up shocks, and the ALUXX aluminum frame provides a comfortable, upright ride. You can take it on roads or bike paths, even some dirt. Just keep pedaling and enjoy the ride. KEY PERFORMANCE FACTORS Stable ride quality - Smooth-rolling 700c wheels and an upright position give Cypress a relaxed feel on roads or paths. Comfort - Suspension fork and seatpost soak up bumps and road vibrations. High-quality frameset - ALUXX aluminum tubing is lightweight, strong and durable.

Across campus, around town and wherever you choose to go, Sun's Cruz 7 will get you there in style. The agile aluminum frame boasts classic lines for a cool, old-school flavor, while the steel fork smooths out the ride. And with seven speeds at your disposal, you'll always have the perfect gear for easy climbing and descending. Plus, the springer saddle and wide, swept-back bars deliver an awesome upright position and outstanding comfort. What's more, the Cruz comes with fenders to keep you clean and dry even when road conditions are less than ideal.

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. Don't worry, though—we have your back with the Roll Low-Entry. It has everything you need to help you along your journey of being the fitter, better you. Wide, traction-packed 650b tires? Check. A comfortable, upright geometry that keeps a smile on your face, even when the times get tough? You know it. A frame that makes putting a foot down and getting on and off the bike a breeze? It's all there in a package that's pretty on the eyes and a joy to ride. - The Low-Entry Roll is made of our A1 Premium Aluminum. It features our Ground Control Positioning that makes it easy to put a foot down when stopped, while our Low-Entry design makes getting on and off a breeze. Lastly, the frame comes ready with rack/fender mounts. - Wide diameter, 650b x 2.3" Nimbus II Sport tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions. - Equipped with our Body Geometry "The Cup" saddle, you can expect a supreme level of comfort anywhere you take the Roll. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

Get comfortable with the cycling life. This casual, laid-back ride is an open invitation to fitness and fun. Designed for stable, confident handling, Sedona is a great way to explore the neighborhood and start a new fitness routine. Featuring comfortable fat tires and upright positioning, it lets you go from the driveway to parks or pathways. Its lightweight ALUXX aluminum frame and wide range of gears helps you keep your momentum on hills and flat roads. And, a special suspension seatpost helps smooth out the bumps. Lightweight and durable Frameset constructed with high-quality ALUXX aluminum. Stable, confident ride Frame geometry puts the rider in a “heads-up” position for a safe, comfortable ride. Smooth comfort Wide tires and suspension seatpost help smooth out rough roads and paths.

Have you ever been described as having caviar taste on a hotdog budget? We've all been there, but we don't think you should have to sacrifice on any of the bells and whistles that get you excited to ride along your path to personal fitness. Meet the Roll Sport. It has everything you need to help achieve your goals, like a wide range of Shimano gears, a comfortable, upright geometry, wide and grippy 650b tires, hassle-free mechanical disc brakes, and a whole host of other components that are built to withstand years of riding. You don't have to sacrifice, you just need the Roll Sport. - The Roll is made of our A1 Premium Aluminum, and it features our Ground Control Positioning that makes it easy to put a foot down when stopped. This Roll also comes ready with rack/fender mounts. - Wide diameter, 650b x 2.3-inch Nimbus II Sport tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions. - Equipped with our Body Geometry "The Cup" saddle, you can expect a supreme level of comfort anywhere you take the Roll. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

With a super-low step-through frame, Sun makes running errands and cruising around on the Streamway as easy as can be. The aluminum frame and wheels are light and durable for easy pedaling, while Shimano's Nexus 3-speed hub keeps the gears and coaster brake sealed from the elements for flawless shifting and braking in any weather. And, this sweet cruiser offers the luxurious comfort of an upright riding position, a plush saddle and a unique frame design that lets you place both feet flat on the ground for ease and stability.

Across campus or around town, Sun's Cruz 3 will get you there in style. The agile aluminum frame boasts classic lines for a cool, old-school flavor. And, the 3-speed rear hub lets you pick the perfect gear, whether you're racing to get to class or work, or just climbing the hill back home. Plus, the springer saddle and wide, swept-back bars deliver an awesome upright position, while the fenders keep you clean and dry even when road conditions are less than ideal.

There are two types of personal trainers in the world—drill sergeants and cheerleaders. The Roll Elite Low-Entry is the latter kind, in bicycle form—kindly inspiring you to get out and break a sweat. With its lightweight alloy frame and fork, a low-entry frame that lets you easily put a foot down when needed, nine speeds of "go fast" Shimano gearing, stable and wide 650b tires, powerful Shimano hydraulic disc brakes, and low-entry design that makes it a easier to get on and off the bike, the Roll does everything in its power to encourage and motivate you to keep fit in comfortable, efficient style. - The Low-Entry Roll is made of our A1 Premium Aluminum. It features our Ground Control Positioning that makes it easy to put a foot down when stopped, while our Low-Entry design makes getting on and off a breeze. Lastly, the frame comes ready with rack/fender mounts. - Wide diameter, 650b x 2.3" Nimbus II Sport Reflect tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions. - Equipped with our Body Geometry "The Cup" saddle, you can expect a supreme level of comfort anywhere you take the Roll. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

The North Loop is a swift and stylish e-bike that makes riding farther, longer, and more often a breeze. Whether you’re heading across town or going on a ride with friends the lightweight aluminum frame glides smoothly over city streets and bike paths. With a sporty riding position, Bosch Active Line Plus drive unit, and reliable build spec, this e-bike makes hills, cross-town commutes, and fitness rides fun, no-sweat affairs.

Across campus, around town and wherever you choose to go, Sun's Cruz 7 will get you there in style. The agile aluminum frame boasts classic lines for a cool, old-school flavor, while the steel fork smooths out the ride. And with seven speeds at your disposal, you'll always have the perfect gear for easy climbing and descending. Plus, the springer saddle and wide, swept-back bars deliver an awesome upright position and outstanding comfort. What's more, the Cruz comes with fenders to keep you clean and dry even when road conditions are less than ideal.

Find your adventure in everyday rides. This smooth, laid-back bike lets you explore roads, paths or trails with comfort and ease.

Every ride becomes a vacation when comfort combines with the classic style of Simple W to bring the mellow vibes of the simple life. Simple W brings the simple fun of riding bikes, combining a classic look, comfortable ride and offering functionality. The stable frame and step-through design make it a confident choice for riders of all abilities. Made with lightweight ALUXX aluminum, it is ideal for quick trips around town and bike path adventures. Simple W is offered in a number of playful and unique graphics patterns. All models come with a chainguard and kickstand while certain models come equipped with a front basket and front and fear fenders. WHY WE LOVE IT Enjoy the freedom of the roads with the wind in your face on this iconic beach cruiser. This bike offers a comfortable and smooth ride with balloon tires, a plush saddle, and swept-back handlebars. It shows classic looks with modern technology including a lightweight aluminum frame with a chainguard, multiple gear options.

The Civia Parkway is the perfect ebike for experiencing the city. The there-when-you-need-it boost from Bosch’s ultra-reliable electric motor makes hills a breeze, while easy-to-use components celebrate the elegance of an uncomplicated bicycle. From no sweat crosstown commutes, to fitness rides, the Parkway is an exciting and fun option for getting around. Highlights: - Lightweight AL-6061 round frame tubing, rack and fender mounts - Bosch Active Line electric motor for gentle assist up to 20 mph - Equipped with Bosch Powerpack 400 frame battery, Purion compact computer, and 2A compact charger - Shimano 9-speed drivetrain and Shimano cable disc brakes - Kenda Kwick 26 x 2.0" black/mocha tires with K-Shield - 26 x 2.3" max. tire size without fenders

There are two types of personal trainers in the world—drill sergeants and cheerleaders. The Roll Elite Low-Entry is the latter kind, in bicycle form—kindly inspiring you to get out and break a sweat. With its lightweight alloy frame and fork, a low-entry frame that lets you easily put a foot down when needed, nine speeds of "go fast" Shimano gearing, stable and wide 650b tires, powerful Shimano hydraulic disc brakes, and low-entry design that makes it a easier to get on and off the bike, the Roll does everything in its power to encourage and motivate you to keep fit in comfortable, efficient style. - The Low-Entry Roll is made of our A1 Premium Aluminum. It features our Ground Control Positioning that makes it easy to put a foot down when stopped, while our Low-Entry design makes getting on and off a breeze. Lastly, the frame comes ready with rack/fender mounts. - Wide diameter, 650b x 2.3-inch Nimbus II Sport Reflect tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions. - Equipped with our Body Geometry "The Cup" saddle, you can expect a supreme level of comfort anywhere you take the Roll. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

Find your adventure in everyday rides. This smooth, laid-back bike lets you explore roads, paths, or trails with comfort and ease. - Frame: ALUXX-Grade Aluminum - Fork: SR Suntour XCT 26 T80 PM - Shifters: microSHIFT TS39-8 - Crankset: forged alloy, 28/44

Find your adventure in everyday rides. This smooth, laid-back bike lets you explore roads, paths, or trails with comfort and ease. - Frame: ALUXX-Grade Aluminum - Fork: chromoly - Shifters: microSHIFT TS38-7 - Crankset: forged alloy, 28/38/48

Find your adventure in everyday rides. This smooth, laid-back bike lets you explore roads, paths or trails with comfort and ease.

Find your adventure in everyday rides. This smooth, laid-back bike lets you explore roads, paths, or trails with comfort and ease. - Frame: ALUXX-Grade Aluminum - Fork: chromoly - Shifters: microSHIFT TS38-7 - Crankset: forged alloy, 28/38/48

It's a warm mid-summer evening and you have nothing planned—what to do? Take a cruise down main street with your Low Roller, that's what. With its hand-polished alloy frame, Serape-inspired saddle, and all of the polished chrome bits you'd ever want, the Low Roller brings pedal-powered low rider style to your garage. And with its lightweight alloy frame and fork, nine speeds of "go fast" gearing, stable and wide 650B tires, and powerful hydraulic disc brakes, this Roll has everything you need to make tossing that rusty ol' beach cruiser in the trash an easy decision. Do your ride a favor and Roll your own. - The Roll is made from our A1 Premium Aluminum, and it features our Ground Control Positioning that makes it easy to put a foot down when stopped. This Roll also comes ready with rack/fender mount, making it easy to carry extra weight. - Wide diameter, 650B x 2.3" Nimbus II Sport Reflect tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions. - Equipped with a Body Geometry "The Cup" saddle, with a special Serape theme that's exclusive to the Low Roller, you can expect a supreme level of comfort anywhere you ride. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

Inspired by a favored New England vacation past time, The Lobster Roll begs for a leisurely afternoon cruise to the dockside to enjoy the "catch of the day" and a cold one. So, grab a pair of sunnies and some boat shoes and cruise down to the harbor on your Lobster Roll. With a lightweight alloy frame and fork, nine speeds of "go fast" gearing, stable and wide 650B tires, and powerful hydraulic disc brakes, this Roll has everything you need to make tossing that rusty ol' beach cruiser in the trash an easy decision. Do your ride a favor and Roll your own. - The Low-Entry Roll is made from our A1 Premium Aluminum, and it features our Ground Control Positioning that makes it easy to put a foot down when stopped. This Roll also comes ready with rack/fender mount, making it easy to carry extra weight. - Wide diameter, 650B x 2.3" Nimbus II Sport Reflect tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions. - Equipped with a Body Geometry "The Cup" saddle, you can expect a supreme level of comfort anywhere you ride. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

The smart, stylish and elegant way to get around town. A lightweight, versatile bike with thoughtful design makes ordinary trips more fun. The step-through design makes it quick and easy to hop on and off the bike once you’re at your destination. Select models offer integrated fenders and a full chainguard to protect you from dirt or road debris in any kind of weather, plus baskets and racks to carry your essentials. Front suspension and a suspension seatpost provide supreme bump absorption, and stylish yet functional grips add the finishing touch. With Liv’s 3F Design Philosophy to best harness a woman’s strength and riding style, Flourish is a confidence-inspiring city companion. Easy breezy The lightweight ALUXX frame with a classy step-through design makes zipping around town simple. Comfort Front suspension, a suspension seatpost, and an upright geometry smooth out city bumps for a relaxed yet stable ride. Stylish versatility Equipped with a chainguard, a kickstand, and integrated fenders, this bike blends urban style with a lightweight ease. Why we love it Rides like a dream — front suspension and a suspension seatpost smooth out cobblestones or rough roads to keep you comfortably cruising. With a functional yet elegant design and a lightweight aluminum frame that’s designed specifically for women, Flourish takes you from the market to the city center with ease.

Across campus or around town, Sun's Cruz 3 will get you there in style. The agile aluminum frame boasts classic lines for a cool, old-school flavor. And, the 3-speed rear hub lets you pick the perfect gear, whether you're racing to get to class or work, or just climbing the hill back home. Plus, the springer saddle and wide, swept-back bars deliver an awesome upright position, while the fenders keep you clean and dry even when road conditions are less than ideal.

In a world of infomercials and crash diets, we understand the hesitation that surrounds anything promising fitness. But we believe in a simple tenet: you get back what you put in. And within the scope of bikes, you'd be hard-pressed to get more out of a machine than with our Roll Sport EQ. It's designed to deliver value that's more palatable than those green drinks you've been having, and it does this through a no-nonsense host of components and a frame that lives at the intersection of comfort and performance. Meet your new training partner. We think that you guys are going to have a beautiful relationship. - Wide diameter, 650bx2.3" Nimbus Sport Reflective tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire are sure to increase your visibility to motorists in low-light conditions. - Equipped with our Body Geometry The Cup saddle, you can expect a supreme level of comfort anywhere you take the Roll. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining. - A sturdy alloy seatpost features a 12mm offset for the perfect position on the bike, and its anodized finish will resist corrosion and wear over the long haul.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. The Original 7D EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” or 24"x 2.0" semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights - Painted alloy fenders